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A prompt is a question a buyer asks an AI assistant, like “best invoicing tool for small agencies”. Jam asks every tracked prompt on every platform on every scan.

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Prompt capacity

Your plan sets how many prompts you can track, from 50 to 1,000 in steps of 50. get_prompt_cap shows the cap and how much room is left. Adding past the cap is refused.

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Topics and personas

Every prompt has a topic (prompts without one go under “General”) and a persona. The API also accepts control, which setup treats like branded. Topic and persona are set when a prompt is added. Rewording a prompt keeps them; to change either, remove the prompt and add it again.

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Change what is tracked

Edit prompts on the dashboard’s prompts page, or over the API and MCP: add_prompt takes 3 to 500 characters and is safe to retry: a text the project already tracks answers 200 with existing: true. Setup (and agent connect) asks for 8 to 300 characters and at most 15 topics.
Write prompts the way a buyer would type them, without your brand name. Branded and competitor questions are worth tracking, but they do not move your visibility score.